Archive for August, 2011
Tapping into your brand’s bigger story
Five years ago this month I left the business I co-founded in 1993 — and started over. Some moments I think it was a reckless decision, leaving behind the security of a prospering business for an uncertain pursuit. Most of the time, it feels like the right decision, heeding a desire to reconnect to purpose and passion in my work.
This is the backdrop of R.Bruer Company, my bigger story, if you will. Yes, I provide branding, messaging and storytelling for businesses and nonprofits. Those are my services. My bigger story taps into what I believe matters most in our work as individuals and organizations: helping others add meaning to their lives while engaging them in a larger purpose.
Each of our organizations has a smaller story to tell. Unfortunately, it’s often the only one we share. (more…)
Tags: bigger story, Branding, business, Buying In, common good, fundamental tension of modern life, larger purpose, nonprofits, Rob Walker, smaller story, storytelling
Posted in Branding, Business & Economics, Communications, Marketing, Uncategorized | No Comments »
Whose language is your business speaking?
Anyone who uses language in their work and business — and who doesn’t? — would do well to consider the perspective of evolutionary biologist Mark Pagel. Because chances are the language of your business is hurting more than helping your success.
Papua New Guinea, an island somewhat larger in size than California, is home to fewer than seven million people and more than 800 languages. There are places on the island where you can encounter a new language every two to three miles, according to Pagel. Some would say that’s cultural diversity at its finest. Pagel would say it’s “very peculiar, even bizarre.”
The reason? Humans, Pagel said in his TED talk last month, originally devised language some 200,000 years ago as a means of sharing ideas, knowledge and wisdom. “Language is a piece of social technology for enhancing the benefits of cooperation,” Pagel said. So it was “bizarre” that humans should have gone on to create thousands of different languages. (more…)
Tags: business communications, language, language barriers, language of busienss, Mark Pagel, social media, social networking, speakkng your customers language, TED Talk
Posted in Business & Economics, Communications, Marketing, Uncategorized | No Comments »