Messaging
Do any of these statements sound familiar?
- We don’t know who our target audience is
- We don’t know what our target audience needs or desires
- We struggle to describe our products, programs or services
- We have too many messages
- We don’t know what makes us or our offering distinct
- We’re unclear about our value and benefits
- We don’t have a clear, compelling story
- We don’t know if anyone is listening
These are the challenges I tackle when I help clients with their messaging.
How I Help
Every organization’s messaging requirements are different. For many years, I’ve worked with organizations large and small, commercial and nonprofit to get to the heart of compelling messages and stories. In support of any need, I offer:
- Market research
- Positioning workshops
- Message frameworks
- Storytelling support
Outcomes
Through our work together, you’ll have the ability and confidence to:
- Speak to the needs of your target audience
- Succinctly describe your organization, program or product
- Explain the value of what you do and offer
- Show how your organization or offerings are meaningfully distinct
- Answer why others should care
- Consistently present and reinforce your messages in all venues and contexts
