Five years ago this month I left the business I co-founded in 1993 — and started over. Some moments I think it was a reckless decision, leaving behind the security of a prospering business for an uncertain pursuit. Most of the time, it feels like the right decision, heeding a desire to reconnect to purpose and passion in my work.

Source Flickr: By koalazymonkey

This is the backdrop of R.Bruer Company, my bigger story, if you will. Yes, I provide branding, messaging and storytelling for businesses and nonprofits. Those are my services. My bigger story taps into what I believe matters most in our work as individuals and organizations: helping others add meaning to their lives while engaging them in a larger purpose.

Each of our organizations has a smaller story to tell. Unfortunately, it’s often the only one we share. (more…)