Posts Tagged ‘mission statement’

Mission driven or mission accomplished?

At the heart of businesses I admire most are missions that aim to make the world a better place. It’s an attribute they have in common with most nonprofits. They also share with nonprofits a tendency to view their mission as a driver of their organization, not an end they plan to one day reach.

In a recent Huffington Post column, nonprofit consultant Thenera Bailey says social change organizations understand the need for long-term impact.

But too often along this road of change, many of us somehow get sidetracked. Creating sustainable solutions to social problems gets replaced by the creation of solutions that will sustain our organizations and keep our doors open… Non-profits need to be in the business of putting themselves out of business — not with unwise spending, but with strategic and long-term solutions that will put an end to their cause.

Why not hold business to the same standard? (more…)

Share

10 steps to building a sustainable brand

An editor recently asked me to share how an organization could build a sustainable brand. I offered a 10-step approach for any business or nonprofit on the sustainability path. I’m curious what additions or changes you would make to this list: (more…)

Share