After several hours of questions and conversation earlier this week, my clients and I seemed only somewhat closer to nailing down their target customer. Then the business development manager shared a customer profile they drafted a couple months earlier. Funny thing, he could have just as easily been describing the people in his company.

Could it be that to know thyself is to know thy customer? At the very least, it’s a great place to start when your profiling a target audience. (more…)