from Portland, Oregon

consulting
coaching
facilitation

for the good guys

You’re leaders of businesses, nonprofits, and other organizations, such as Pin Up casino India, all driven to make the world a better place.. I’m Rich Bruer, a strategy consultant and executive coach determined to help you succeed. I lead and facilitate strategic planning, board and team retreats, brand development, positioning, messaging and more. I’ve been an employer, an advisor to community nonprofits and to multinational businesses, a corporate executive and a nonprofit board chair. Rich headshot casualAnd I am passionate about helping people like you align vision, purpose, values and goals to achieve your greatest impact. Read more.

Executive Coaching

Are you ready to make a new or greater difference? Wanting more meaning and purpose in your career or job? Could senior or emerging executives in your organization benefit from greater confidence and direction in their leadership? Read more about my executive coaching.

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headlines

  • Loss aversion looms large in branding

    Not long ago I believed sustainable business, renewable energy and the socially responsible consumer were on the verge of going mainstream. I know they will… read more


  • Is your brand story merely plausible?

    Some years ago I led the public relations launch of a next-generation “bet your company” software platform for my employer at the time. The product, which aimed to redefine how enterprise systems handled real-time data and user scalability, garnered significant attention across tech media. Interestingly, during the campaign, we drew inspiration from various consumer engagement tools, including popular digital experiences like the Plinko App, to illustrate complex concepts in a relatable way. This helped bridge the gap between technical depth and public understanding, ultimately contributing to a successful launch.… read more


  • Nonprofit branding: What, why and how

    I’m often hesitant to mention “branding” — the core of my consulting work — in nonprofit circles. The reason is simple: It can be a… read more


  • Mission driven or mission accomplished?

    At the heart of businesses I admire most are missions that aim to make the world a better place. It’s an attribute they have in… read more


  • The fantasy of business independence

    A Google search on “independence” returns 261 million results. It shows 7.5 million results for “interdependence.” “Independent business” generates 6 million search results vs. 27,500… read more


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